Local personalities Jade Rasif, Preetipls and Farah Lola lend their voices to highlighting gender stereotypes in MTV’s International Women’s Day campaign
Candid, unflinching views through the lens of Singaporean youth
Campaign is part of a collaboration between MTV and Nanyang Polytechnic
Singapore, March 8, 2021 – Boldly defining yourself, holding others accountable, grappling with internalised gender stereotypes and more. MTV kicks off some of these tough conversations with local female advocates this International Women’s Day.
Jade Rasif, Preetipls and Farah Lola and a total of 65 young students contribute their perspectives to the ongoing dialogue on feminism in a series of digital shorts made for youth and by youth. A collaboration between MTV and Nanyang Polytechnic saw media students, under the guidance of MTV, shaping the entire production process, from interpreting the project brief, to scripting, filming and post-production.
In a special International Women’s Day edition of MTV series The Originals, three video profiles were co-produced by students of the Diploma in Mass Media Management. Jade, Preeti and Farah speak candidly about their experiences, such as managing overzealous fans with unusual requests and navigating stereotypes and biases, including their own.
In addition to The Originals, 16 animated shorts were co-produced by students of the Diploma in Motion Graphics Design. Eight of these creative and heartfelt statements by young voices have been shortlisted to premiere across MTV platforms.
Catch all these videos on MTV, as well as on MTV Asia’s social media pages.
Abhishek Rao, ViacomCBS’ Vice President, Entertainment Brands, Asia, said, “MTV strives to be at the heart of youth expression and originality. Collaborating with this bright batch in Nanyang Polytechnic allowed us just that! That we created a meaningful campaign while playing a part to develop young local talent, made it more fulfilling. While using our platform to elevate important issues and those who champion them, we’re lucky to have encountered some bold voices and fresh perspectives. We hope that these shorts will inspire self-expression, creativity, and spark conversation to drive change.”
Created in 2019, MTV’s The Originals is an award-winning short-form video series by MTV Asia that profiles bold creatives and individuals from different industries and sub-cultures, with unique voices. With a line-up that includes groundbreaking Singaporean clay artist QimmyShimmy, the series takes a look at individuals who put a different spin on their dedicated craft and go against conventional practices. Each episode explores their journey of chasing their dreams, the setbacks they experience through their alternative approach and their perception of their craft for the future.
MTV continues to shine the spotlight on issues close to the heart of youth through its programming and initiatives. At last year’s MTV EMAs, Malaysian photographer-activist Catherhea Potjanaporn was honoured with the 2020 MTV EMA Generation Change Award for her fight for racial and social justice. She was one of five international women activists to receive the award for their work fighting bigotry and prejudice around the world. MTV also amplifies the voices of local change-makers through its Generation Change docu-series.
VIDEO PROFILE SYNOPSES
Currently on-air on the MTV Asia channel, premiered on 8 Mar on MTV Asia’s Facebook
Comedian Farah Lola speaks out about the double standards and bias faced by female comedians and how she navigates them in her professional and personal life.
Shafeeqah Abdul Raoof
Siah Wei Heng
Tan Ke Ying Jovianne
Loh Si Qi
Cherish Lee Min Xue
Elisa Lioe Si Jie
“The Originals featuring Jade Rasif”
Currently on-air on the MTV Asia channel, premiering on 15 Mar on MTV Asia’s Facebook
DJ Turned Healthcare Worker Jade Rasif Refuses To Be Held Prisoner To Others’ Expectations And Speaks Out About Her Belief That Women Should Have The Freedom And Choice To Define Themselves.
Lee Man Loong
Muhammad Syukri Bin Mohd Salim
Nurin Qistina Binte Mohamad Zuraimi
Boh Ke Yng
Ho See Peng Shannon
“The Originals featuring Preetipls”
Premiering on 10 Mar on the MTV Asia channel and 22 Mar on MTV Asia’s Facebook
Youtube personality and content creator “Singapore’s Top Everything” Preetipls breaks down the lyrics of her parody song about sexual harassment “Truth Hurts” and shares her personal experiences.
Nurul Arina Mohammad Hasri
Wong Xin Yuan Mabel
Joyce Lee Shirui
Mohamed Tawfiq Bin Mohamed Ismail
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About Paramount Asia
Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, its portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry’s most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, Paramount Global provides powerful capabilities in production, distribution and advertising solutions.