NICKELODEON LAUNCHES PAW PATROL LIFE SKILLS APP FOR PRESCHOOLERS

PAW Patrol: A Day in Adventure Bay is available to download on Apple iOS, Amazon and Google Play starting January 27th in 10 languages worldwide ex-U.S.

SINGAPORE, 6 February 2020 – Nickelodeon International announced the launch of PAW Patrol: A Day in Adventure Bay, a new life skills app where kids can experience a day in the life of their favorite pup. The game is available to download worldwide outside of the U.S. in English, Spanish, Brazilian Portuguese, British English, Chinese, German, Norwegian, Polish, Russian and Swedish on Apple iOS, Amazon and Google Play for $2.99 USD.

 

PAW Patrol: A Day in Adventure Bay blends nurture-style gameplay with action and adventure to empower kids to play and learn independently, explore and problem solve through missions around Adventure Bay, and learn universal early-childhood social skills. Through positive reinforcement, kids will learn how to break down larger tasks—like starting the day—into smaller activities like helping brush the pup’s teeth, checking the weather and selecting appropriate attire before embarking on the day’s mission of helping citizens around Adventure Bay through a series of driving missions. After completing each mission, kids can unwind the day with each pup by helping them prepare for bed, bathe, change into pajamas and go to sleep, mimicking kids’ own routines in real life.

 

The app encourages:

·         Learning – Reinforces universal, early-childhood soft skills by mirroring real-life routines

·         Empowerment – Encourages kids to play and learn independently

·         Exploration – Allows preschoolers to drive around Adventure Bay with their favorite PAW Patrol friends

·         Problem Solving – Features pattern and sequence recognition exercises during missions

·         Responsible Screen Time – Provides a natural conclusion to the day. Preschoolers can put their pup to bed to conclude the game, without having to tend to the app until they want to start a new day.

PAW Patrol: A Day in Adventure Bay was created in partnership with and informed by Nickelodeon’s Digital Consumer Insights team through various user-tests with preschoolers to ensure a safe and entertaining app experience for children.

 

About Nickelodeon:

Nickelodeon, now in its 40th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The brand includes television programming and production in the United States and around the world, plus consumer products, digital, location based experiences, publishing and feature films. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).

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About Paramount Asia

Paramount Global (NASDAQ: PARA, PARAA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic studios, networks and streaming services, its portfolio of consumer brands includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+, Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry’s most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, Paramount Global provides powerful capabilities in production, distribution and advertising solutions.

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